Dear friends and members of the SIIA,
On Saturday, March 28, 2009, at 8:30 p.m., the SIIA will be taking part in Earth Hour, sponsored by the World Wildlife Fund. We’ll be joining tens of millions of concerned citizens and corporations in calling for action to save our planet for future generations.
We’re proud that the SIIA is making a statement about the fight against climate change, and we as individuals can sign up to participate, too. You can learn more about Earth Hour at www.EarthHour.org, and you can sign up to participate at www.EarthHour.org/signup.
If you’d like a high level history of Earth Hour, more than 50 million people in 400 cities around the world took part in Earth Hour 2008. The lights went out at Sydney’s Opera House, Rome’s Coliseum, the Empire State Building and the Golden Gate Bridge. Even the Google homepage went dark for the day. Many major corporations took part including HP, Coca-Cola, and Morgan Stanley.
This year, Earth Hour promises to be even bigger. In Singapore, organisations large and small have said they’ll participate…with more signing on daily. They will join international cities such as Beijing, Cape Town, Copenhagen, Edinburgh, Helsinki, Hong Kong, Kuala Lumpur, London, Manila, Mexico City, Moscow, Rome, and Toronto. You can view WWF’s video about Earth Hour 2009 at www.youtube.com/watch?v=BjWD8pbK5t8 to get a sense of the magnitude of this event.
We're all excited about Earth Hour, both as employees of the SIIA and as individuals. I hope you’ll join us in uniting with the world to make a difference for our planet. Don’t forget—March 28th at 8:30 pm, turn out, take action!
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