Beer is pretty much the same worldwide, despite the hype brewers make. Despite this, beer brands engender passion in the eyes and taste buds of loyal drinkers, who would often prefer not to drink a beer than partake of a beer that is not their “own”.
A food and beer pairing event followed after, led by Master Brewer Fal Allen.
Sponsor: Asia Pacific Breweries
Les Buckley, Regional Director of Asia Pacific Breweries Limited (APB), spoke on what can be learned about people, simply by reviewing how brewers sell similar beer products to similar consumers across Asia. Dr Buckley also gave some insights in entering different developing markets regionally as well as internationally.