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ASEAN & Beyond: Bringing our Entrepreneurs Further

ASEAN & Beyond: Bringing our Entrepreneurs Further
Date/Time: Oct 12, 2007 / 5.00pm

The Singapore Institute of International Affairs (SIIA) held a dinner dialogue on "ASEAN & Beyond: Bringing Our Entrepreneurs Further" with the Minister of State for Trade and Industry and Minister for Entrepreneurship, Mr Lee Yi Shyan, as the guest speaker for the evening. The event, which was supported by IndoChine and Roche Singapore, included an ASEAN-inspired food buffet as well as a guided tour of the Southeast Asian gallery of the Asian Civilisations Museum. During dinner, guests had the opportunity to also hear from a panel of two well-known food entrepreneurs, Mr Michael Ma of their entrepreneurial experiences in Singapore and beyond.

The dinner dialogue was inspired by an increasingly challenging business climate in Singapore. Factors such as funding, brand-value, operation cost, shrinking market share, foreign competition and changing consumers' taste impact business competitiveness, making it increasingly necessary for businesses to look beyond Singapore in order to be profitable. For entrepreneurs seeking to expand beyond local shores, the task can be formidable. Barriers to entry and competition exist, and the economic and social-cultural climates can be difficult to navigate and adapt to. Yet, entrepreneurship is vital if ASEAN is to become a dynamic and globally competitive economic community, and entrepreneurs seeking to venture abroad must be encouraged and supported.




The dialogue also served as a platform to kick off one of SIIA's ASEAN Focus Series initiatives, the "Taste of ASEAN" food campaign. The 2-week long (12 – 25 Oct) food campaign highlighted cuisine from the region where participating merchants and partners offered specially created ASEAN-inspired menus, new concoctions from the cuisines of ASEAN member countries, and interesting ways to create and enjoy food and drink from the region. For more details on the campaign, click here.


Back to "Taste of ASEAN" Food Campaign webpage

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