STRAGGLY-HAIRED, Australian-accented Michael Ma from resort and nightspots group Indochine looks every bit the tree-hugging greenie he professes to be.
The green streak began in him long before bringing your own shopping bags to the supermarket and being vegetarian became cool. And ever since Mr Ma started Indochine 11 years ago, his restaurants have abstained from serving shark's fin, blue fin tuna, yellow fin tuna, sturgeon and caviar. 'Some of these fish were not yet on the endangered list when we started. Now, almost all of them are,' he tells BT. 'Caviar has recovered somewhat, but we're still not going to serve these types of food until the natural stocks bounce back.'
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