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Turn the Little Red Dot green

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01 Oct Turn the Little Red Dot green

By Audrey Tan

The joint campaign on “We Breathe What We Buy” or #XTheHaze by WWF Singapore, PM.Haze and supported by the Singapore Institute of International Affairs was featured in the Straits Times on 1 Oct 2015. An excerpt from the article is below.

Activists say the key now is to move people to vote with their wallets and exercise their consumer power. For example, encourage people to buy products that don’t contribute to the haze caused by burning forest land.

WWF Singapore, working with volunteer group People’s Movement to Stop Haze and the non-government Singapore Institute of International Affairs, has started an #XtheHaze campaign to get people and companies to buy products that use only “sustainable, haze-free palm oil”.

A spokesman for WWF Singapore said: “WWF is creating awareness and making the link between the everyday products we buy which contain palm oil and the burning in its production, which causes haze pollution.”

The aim is to “shift the market towards sustainable palm oil” by first, creating demand for sustainable palm oil in the form of consumer pledges and second, using this demand to motivate retailers and manufacturers to switch to a sustainable supply of palm oil, she adds.

For the full article, visit www.straitstimes.com

Photo Credit: WWF-Singapore